Have the group use sticky notes to post up reasons why your target persona would be on this journey in the first place. Teams that provide an internal-facing service benefit from pulling an internal customer into the session. Be sure to designate a facilitator and scribe for the session, too. Individuals on the front lines of making the product.Individuals on the front lines of providing the service.Service owner or the project's full-time owner.Experts in what customers go through in this context, such as a customer support agent, developer, or user researcher.Likely some combination of the following: Get a diverse cross-section of skills and experience involved. No matter how mature your product or service is, it's always the right time to step into your customer's shoes so you can deliver what they need. Whether we're building a product or running a service, it's all too easy to forget how much institutional knowledge we have, and assume our customers have it, too. Or get so wrapped up in optimizing the most exciting use cases that we neglect the less glamourous ones.
– we don't necessarily use them the same ways our customers do, or for the same tasks. Few things hurt software makers more than seeing something like this:įeedback like that is a good (if painful) reminder that although we do indeed use our own products – every.
0 kommentar(er)
